Which of these statements can be considered as false.Ī. Services are characterized by all of the following characteristics except forĨ. Total customer value and total customer costħ. A buyer’s perception of value is considered a trade-off betweenī. Which of the following is not generally accepted as being part of the extended marketing mix for services?Ħ. Charging customers different prices for essentially the same service is calledĥ. Consumers are less able to stockpile services by taking advantage of discount pricesĤ. Comparing prices of competitors is more difficult for service consumersĭ. Cost-oriented pricing is more difficult for services.Ĭ. The demand for services tends to be more elastic than the demand for goodsī. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?Ī. Which of the following products is an example of intangible dominant?ģ. “Every business is a service business”- Who quoted this sentence?Ģ. Services Marketing MCQ Questions and Answers Part – 3ġ. Services Marketing MCQ Questions and Answers Part – 2 Services Marketing MCQ Questions and Answers Part – 1
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